Digital Marketing Strategy

Master SEO, SEM, social media marketing, content strategy, and analytics for digital business growth.

School of Digital Technology Beginner 3 months 4 lessons 617 students
Digital Marketing Strategy
₦ 250,000 ₦ 312,500
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LevelBeginner
Duration3 months
Lessons4
CertificateYes
AccessLifetime

About This Course

Master SEO, SEM, social media marketing, content strategy, and analytics for digital business growth.

Course Overview

Master advanced digital marketing strategies including SEO, SEM, social media marketing, content strategy, and data-driven campaign optimization for business growth.

What You Will Learn

  • Advanced SEO: technical SEO, link building, and local SEO
  • Search Engine Marketing with Google Ads and Bing Ads
  • Social media strategy across Instagram, LinkedIn, Twitter, and TikTok
  • Content marketing and thought leadership positioning
  • Conversion rate optimization and landing page design
  • Marketing analytics and attribution modelling
  • Integrated campaign planning and budget allocation

Course Highlights

Develop and execute multi-channel marketing campaigns with measurable ROI. The programme includes case studies from leading brands and agencies.

What You'll Learn

Build practical, real-world skills in Digital Marketing Strategy Master industry-standard tools and workflows Complete hands-on projects you can add to your portfolio Apply best practices and professional standards Earn a respected LEKKI TECH ACADEMY credential Prepare for career opportunities in this domain

Course Requirements

No specific prerequisites required. Suitable for beginners and intermediate learners.

Course Curriculum

Course Lessons 4 lessons
Introduction to Digital Marketing Strategy 45 min
Core Concepts & Fundamentals 55 min
Hands-On Practical Application 60 min
Project & Capstone Assessment 75 min

Career Opportunities

Explore the roles this course prepares you for — click a role to see relevant courses.

Your Instructor

K
Kemi Adesina
Digital Marketing Strategist

<p>Kemi Adesina is a seasoned Digital Marketing Strategist with over a decade of industry experience delivering impactful, hands-on technology training at Lekki Tech Academy.</p>

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